The Death of Keywords: Why Topic Clusters Win SEO
Ransilu
SEO Strategist
Search engines have evolved. We break down how to structure your content architecture to establish topical authority in the Sri Lankan market.
In 2026, if you are still just chasing individual keywords, your SEO strategy is outdated. Google's transition from 'strings' to 'things' means it now prioritizes topical authority over simple keyword density.
The Shift to Topical Authority
Instead of writing 10 different articles about 'best shoes in Sri Lanka', 'buy shoes online', and 'cheap shoes', you should build one 'Pillar' page about Footwear and link it to 'Cluster' pages covering specific sub-topics.
“Topic clusters tell Google: We are experts on this entire subject, not just trying to rank for a single phrase."
Implementing Clusters for Your Brand
- Audit existing content for overlaps
- Identify core 'Pillar' topics representing your main services
- Create sub-topics that answer specific user questions
- Link everything back to the Pillar page using consistent anchor text
Written by Ransilu
Expert in technical seo and digital transformation at E Marketing Paradice. Helping brands scale through data-driven strategies and technical excellence.
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